Oreo

Oreo cookies were launched more than 100 years ago. In Pakistan, Oreo launched in 2013 as a joint venture between Continental Biscuits Limited and Mondelez International. It is one of the most loved sandwich biscuits around the globe. Millions of people love it as a snack as it goes swimmingly well with milk or even just plain on its own. Oreo is, without a doubt, the no.1 cookie in the world and the best biscuit in Pakistan.

TUC

TUC biscuit is one of Pakistan’s iconic biscuit brands, known for its salty taste and crisp texture. This salty cracker has become a staple in appetizers as it pairs well with tangy and sweet sauces and dips. TUC crackers are a crowd favorite at parties and gatherings. TUC is also popular as a tea biscuit as it’s light and crispy.

Prince

Prince sandwich biscuit is one of the most popular biscuits among children. And it is equally popular among adults as it brings back childhood memories. It is one of our longest-standing brands. The biscuits and the character of the Prince rule the hearts of millions of kids around the globe and have been their adventure partners for decades. Prince seeks new adventures, and kids love it for its courage and valor. The delicious snack is a household staple. Prince chocolate biscuits have a rich chocolate filling that kids enjoy.

Mission

We aim to serve our consumers by providing value offering for all segments of the society, through our diversified range of products. Our focus on quality, innovation, technology, and people enables us to provide best tasting and most nutritious offering for our valuable consumers.

Vision

CBL aspires to be Pakistan’s foremost Snacking company by having consumers at the heart of its business and delighting them, by committing to upholding world-class manufacturing and quality standards through a team of highly skilled people.