The Sales function at CBL is the driving force of the organization, entrusted with quality deliverance of all sales, distribution & visibility objectives, in line with the corporate vision. The sales team continuously endeavours to demonstrate the highest level of commitment and entrepreneurship in pursuit of business leadership for all CBL brands in the market. Currently, CBL has seven of the top ten brands in the biscuit industry which reflects the excellence in execution at the point of purchase thereby generating a higher level of consumer acceptance.

The sales department at CBL comprises sales operations & trade marketing.