Launched on 22nd of January, the TVC is already making waves in the media, creating hype for the new product. The commercial takes us into the wonderful world of Prince. Trees and woods spring up around us, and with his sword the adventurous Prince slashes open a treasure chest containing the newest treat. It is the new Chocstix sensation – a soft biscuit bar filled with thick, creamy, premium chocolate guaranteed to take you to the wild world of imagination where Prince waits to welcome us all.

Chocstix were launched simultaneously in all four regions of the country. The launch activities for the distributors and the sales team included musical concerts featuring renowned singers Hadiqa Kiyani and Jawad Ahmed. The cheering crowds were given samples of the new product and responded to it with enthusiasm and energy. The marketing team behind the launch was very motivated by the success and intends to channel their success into creating bigger and better campaigns every time.